One secret to how businesses can attract potential customers to view their websites is through search engine optimization. But, if you are new to having a webpage or website, some key techniques and strategies you are not aware of include:
- on-page SEO
- off-page SEO
To make the website easy to find and to ensure you do everything possible to rank in SERPs, you must understand the differences between on page vs off page SEO.
On-page SEO and off-page SEO
Most people expect they can find what they need in Google search results. When a website ranks top of the SERP, it can easily attract new customers to your business.
- On-page SEO is techniques and factors focused on optimizing aspects of a website under your control.
- Off-page SEO is SEO strategies and factors focused on the site promotion or brand online.
Understanding about SEO
SEO is the digital marketing backbone that pays traffic to your website. But, nothing beats the organic traffic earned by positioning your brand. There are many ways to do Search Engine Optimization, but the two most common are the on-page and off-page SEO. Differentiates the two how they enhance the visibility and ranking of a website.
Understanding about on-page SEO
On-page SEO is all the measures taken to a website, boosting its position in search engine rankings. It mostly comes down to optimizing the user-facing content, including improving HTML source code on the web pages. The factors included in on-page SEO are:
Keywords
Keyword research and optimization are under on-page SEO. It is about finding the right keywords for the user’s intent and placing them into the site’s web copy. Keywords will work through helping search engines to understand the content and then rank it accordingly. Also, it helps potential customers look for the content that solves the biggest pain points.
Metadata optimization
Metadata tells search engines what a website is. The search engines feature this information on the SERPs, attracting users to your website. Metadata optimization focuses on some factors on every page to boost inbound traffic to the site, such as:
- image alt text
- title tags
- meta descriptions
Page content optimization
Search engines favor unique content to solve the users’ pain points. Remember to format the copy with the following:
- headers
- bullets
- internal links
- images to engage the readers
Understanding about off-page SEO
Off-page SEO improves the site’s reputation and its trustworthiness by optimizing factors outside the website. You can’t have total control over the off-page SEO as you can with the on-page SEO. Here are the factors you can touch in off-page SEO.
Backlinks
You can earn backlinks anytime another website links to yours. The off-page SEO’s role is to generate many high-quality backlinks.
Local SEO
Search engines want proof that you are a legitimate and local business. You should be on the listings in business directories, such as:
- Google Business Profile
- Yelp
These online directories can help your website’s visibility, especially in the local search.
SEO is always a wonderful way to boost your domain authority over time.
